Senior Creative &
UI/UX Designer
designing digital experiences
Selected Projects

GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX/UI Design

Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design

Nite Labs
Brand identity, digital presence, UI design and packaging for Nite Labs, a music tech startup redefining the boundaries of innovation.
Branding & UI Design

Sailing For a New Generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX/UI Design
Other examples of my work
Web Design
Branding
AI Assited Design
UI Design
Visual Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
I started in graphic design and art direction, then moved into product and UX/UI design. I have strong visual instincts, an eye for typography and composition, and a habit of thinking about brand.
About Me
I'm Emma, a Senior Designer from Finland working at the intersection of UX, product, and brand design.
I help companies turn complex ideas into clear, usable digital experiences, combining user-centered thinking with strong visual craft.
Over the past 15+ years, I've worked both in-house and freelance, from global brand campaigns to agency-side branding for well-known consumer brands, with a growing focus on UX/UI and digital product design. I've also run my own studio on the side, partnering with B2B and B2C clients on branding, web, and digital projects.
I speak four languages daily (Swedish, English, Finnish, and Spanish) and I draw a lot of my inspiration from nature, museums, and everyday life. If this resonates with you, I'd love to connect.

It's me, Hi!

Visiting a museum in Fiskars

Taking a dip
Get in touch
I'd love to connect with you!
Senior Creative &
UI/UX Designer
designing digital experiences
Selected Projects

GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX/UI Design

Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design

Nite Labs
Brand identity, digital presence, UI design and packaging for Nite Labs, a music tech startup redefining the boundaries of innovation.
Branding & UI Design

Sailing For a New Generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX/UI Design
Other examples of my work
Web Design
Branding
AI Assited Design
UI Design
Visual Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
I started in graphic design and art direction, then moved into product and UX/UI design. I have strong visual instincts, an eye for typography and composition, and a habit of thinking about brand.
About Me
I'm Emma, a Senior Designer from Finland working at the intersection of UX, product, and brand design.
I help companies turn complex ideas into clear, usable digital experiences, combining user-centered thinking with strong visual craft.
Over the past 15+ years, I've worked both in-house and freelance, from global brand campaigns to agency-side branding for well-known consumer brands, with a growing focus on UX/UI and digital product design. I've also run my own studio on the side, partnering with B2B and B2C clients on branding, web, and digital projects.
I speak four languages daily (Swedish, English, Finnish, and Spanish) and I draw a lot of my inspiration from nature, museums, and everyday life. If this resonates with you, I'd love to connect.

It's me, Hi!

Visiting a museum in Fiskars

Taking a dip
Get in touch
I'd love to connect with you!
Senior Creative &
UI/UX Designer
designing digital experiences
Selected Projects

GYST
Redesigned the onboarding and user experience for GYST, an AI business intelligence platform for creators, based on in-depth insights and a detailed brief.
UX/UI Design

Spotlight Campaign
For Yousician’s Spotlight series, featuring global artists like Jason Mraz and Juanes, I helped shape the visual concept, designed the logo, and created its animation.
Marketing Design

Nite Labs
Brand identity, digital presence, UI design and packaging for Nite Labs, a music tech startup redefining the boundaries of innovation.
Branding & UI Design

Sailing For a New Generation
A six-week UX research and experimentation project for Svenska Kryssarklubben, investigating why 20–30 year-olds with sailing interest don't convert on sxk.se.
UX/UI Design
Other examples of my work
Web Design
Branding
AI Assited Design
UI Design
Visual Design
UX Design
User Research
Marketing Design
Design Systems
What I bring to the table
I started in graphic design and art direction, then moved into product and UX/UI design. I have strong visual instincts, an eye for typography and composition, and a habit of thinking about brand.
About Me
I'm Emma, a Senior Designer from Finland working at the intersection of UX, product, and brand design.
I help companies turn complex ideas into clear, usable digital experiences, combining user-centered thinking with strong visual craft.
Over the past 15+ years, I've worked both in-house and freelance, from global brand campaigns to agency-side branding for well-known consumer brands, with a growing focus on UX/UI and digital product design. I've also run my own studio on the side, partnering with B2B and B2C clients on branding, web, and digital projects.
I speak four languages daily (Swedish, English, Finnish, and Spanish) and I draw a lot of my inspiration from nature, museums, and everyday life. If this resonates with you, I'd love to connect.

It's me, Hi!

Visiting a museum in Fiskars

Taking a dip
Get in touch
I'd love to connect with you!









